“What is moving us forward is people exercising their own rights and their own ability to engage civically.”

Bonnie Nijst, ZEESMAN President & CEO

What does your brand stand for?
Who does it stand with?
What has it done for them lately?

Consumers are asking these questions today more than ever. And they want answers. So how should you respond? What’s your brand’s next move?

A new multi-media report on what’s being called “Pan-Activism” offers some practical guidance. Find out how brands (and the people behind them) are reaching out, joining forces, walking their talk and putting their money where their values are. And how the way you navigate this march for change can dramatically alter the way people see your brand. Not to mention the way you see yourself.


Other Posts


Post 6:
Making Sense of the Stream

How can we keep up with the (c)rush of social media?
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Post 5:
Keeping it Real

How do you trust the people in your social media circles?
Read more →

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Diversity Alliance for Science

It certainly wasn’t the typical conference welcome. I soon discovered it was because this was not a typical business organization. Here are my top three takeaways:
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Post 4:
Cultivate the Positive

How can we make sure our time on social media is worthwhile?
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2018 Q1 NMSDC Network Leadership Meeting

To say things were different at this most recent Network Leadership Meeting is an understatement.
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Post 3:
Hold the Line and Go with the Flow

How can you be authentic and spontaneous online without saying too much?
Read more →

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2017 NMSDC National Conference + Business Opportunity Exchange

I returned from the National Minority Supplier Development Council’s annual conference in Detroit just over a week ago. Here are my top three takeaways:
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Post 2:
Content That Matters

How can you become a valued voice in social media?
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2017 NMSDC Network Leadership Meeting

After conversations with affiliate presidents, board chairs, MBEIC chairs and national staff, here are my top three takeaways:
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Post 1:
Be Professional, Be Yourself

Who are you when you’re on social media?
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Pat Brown Institute for Public Affairs 2017 Awards Dinner

Last night I attended The PBI Awards Dinner for the first time. This year – its 30th anniversary – the event celebrated “California: A Force for Change.” These were my top three takeaways:
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