Essential Access Health:
Clearing the way forward.
Even after 50 years of serving the underserved, California Family Health Council (CFHC) was still explaining themselves. Their name said nothing about their work, their mission or the vital resources they make available to the clinics that provide sexual and reproductive health care to more than 1.5 million women, men, and teens statewide every year. With the roll-out of the Affordable Care Act — and the current assault on healthcare, in general, and women’s health, in particular — the need for a major brand overhaul became crystal clear. And the need for clarity, the driving force.
ZEESMAN was asked to develop a name and identity system that would effectively communicate the organization's mission and values, and a brand platform that they could build upon as their services and reach continue to expand. One that would serve as a bridge over the waves of cuts and controversy, connecting quality reproductive healthcare to the people who need it.
Scope of Work
- Qualitative research
- Focus groups
- Brand identity system (web, social, email and stationery)
- Brand guidelines
- PowerPoint presentations
- 50th anniversary theme development
Additional Case Studies